Privacy Policy

Introduction

This Privacy Policy describes how inscend.app ("we," "us," or "our") collects, uses, and discloses your personal information when you use our website, inscend.app (the "Site").

By using the Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect the following categories of information when you use Inscend:

Account Information: Name, email address, phone number, and city — provided by you during registration and used to identify you and manage your account.

Social Media Profile Data: When you connect your Instagram account (or other supported social platforms), we collect your public profile data including username, follower count, following count, biography, profile picture, and account type (personal, creator, or business).

Performance Insights: We collect content performance metrics from your connected social accounts, including post reach, impressions, video views, story views, engagement rate, and audience demographics (age ranges, gender distribution, and geographic breakdown of your audience).

Campaign Activity: Records of campaigns you apply to, campaigns you participate in, content you submit, and the approval or delivery status of that content.

Transaction and Payment Information: Earnings history, withdrawal requests, and bank account details required to process payouts. Raw payment credentials are handled by our payment processor (Razorpay) and are not stored by Inscend.

How We Use Your Information

We use the information we collect for the following purposes:

Matching Creators with Collaborations: We analyse your social media profile, follower count, engagement metrics, content niche, and audience demographics to identify and suggest brand campaigns that are a relevant fit for you on the Inscend marketplace.

Determining Performance-Based Payments: Payments for campaigns are calculated based on your content's actual performance — including reach, views, and engagement data retrieved from your connected social media account. Higher reach and stronger engagement may result in higher payouts. The specific payment formula is outlined in each campaign brief.

To Communicate with You: We use your contact information to send campaign updates, payment notifications, platform announcements, and support responses.

To Improve Our Services: Aggregated and anonymised data may be used to understand platform usage patterns and improve our matching algorithms and features.

Disclosure of Your Information

Visibility to Brands on Inscend: Brands registered on the Inscend platform can view your creator profile, including social media statistics such as follower count, engagement rate, content niche, reach data, and audience demographics, so they can make informed decisions about which creators to invite to or select for their campaigns. Brands do not have access to your private contact details, bank information, or any personally identifiable information beyond your public creator profile.

Service Providers: We may share your information with trusted third parties who assist us in operating our platform — including our payment processor (Razorpay) and cloud infrastructure providers (Google Cloud, for Firestore and hosting) — provided those parties are bound by confidentiality obligations and process your data only on our instructions.

Legal Requirements: We may disclose your information when required by law or when we reasonably believe disclosure is necessary to protect our rights, your safety, or the safety of others.

We do not sell your personal information to any third party.

Data Retention

We retain your personal information only for as long as necessary for the purposes set out in this Privacy Policy, including to comply with our legal obligations, resolve disputes, and enforce our agreements and policies.

Transaction & payment records: retained for 8 years, the range commonly required for financial/bookkeeping records under Indian tax and company law — exact figure to be confirmed with counsel.

Your Rights

You have the right to request access to the personal information we hold about you. You can also request that we correct any inaccurate information or delete your personal data. To make such a request, please contact us at team@inscend.app.

Cookies & Third-Party Technologies

inscend.app does not currently set first-party analytics, advertising, or tracking cookies. The Site does load fonts and icons from third-party content delivery networks (Google Fonts and Cloudflare) — as part of standard web requests, these providers may receive technical information such as your IP address and browser user-agent, governed by their own privacy policies. If this changes — for example, if analytics are added in the future — this section will be updated accordingly.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.